James Parris

AI governance

Adopt AI without betting the firm — governance sized for the organisation you actually are.

Adopting AI creates obligations — to clients, to regulators, to your own staff — and most organisations discover them mid-incident. I’ve completed ISO/IEC 42001 Lead Implementer training (the international standard for AI management systems) and build governance around it: an honest register of where AI is actually in use, policies people can follow, risk assessment proportionate to the organisation, and accountability that survives an awkward question.

I build this for UK sport organisations and SMEs in particular — organisations that need real governance at a scale that fits them. Eighteen years coaching elite athletes means that in sport, I’m not an outsider with a framework; I know how these organisations actually run.

Attestation of course completion for the ISO/IEC 42001 Lead Implementer course, issued to James Parris by PECB, dated 2 October 2025
ISO/IEC 42001 Lead Implementer — attestation of course completion (PECB, October 2025).

Questions

What is ISO/IEC 42001?

The international standard for AI management systems — how an organisation governs its use of AI: policy, risk, accountability, review. I anchor governance work to it so the result stands up to outside scrutiny.

We're small — do we really need AI governance?

Adopting AI creates obligations to clients, regulators and your own staff whether or not you write them down, and most organisations discover them mid-incident. Governance sized to fit an SME is the alternative to discovering them that way.

Start with a conversation

Book an intro call

Every engagement starts with an intro call. Email me at james@jamesparris.ai with a line or two about what you're weighing up, and I'll come back with times. If I don't think I can help, I'll say so on the call — it will be the cheapest advice you get all year.

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